Actor Orlando Bloom is to work with British Airways to promote the latest enhancements on the Sydney-London route, including new aircrafts and Sydney flights landing at the new Terminal 5 in Heathrow Airport.

BA regional general manager Nicole Backo described Bloom as a 'symbol of quintessential British style' who represents the airline well. Bloom's wife, Miranda Kerr, works with Qantas, the rival Australian airline that broke its partnership with BA in September.